Seriously. What are they thinking? First it was those Chicken Bacon Cheddar Ranch commercials with Hootie singing the jingle dressed liked an extra from Oklahoma. I kept saying “Ohmygosh! That’s Hootie!” My mother almost did not believe me.
I mean it soooo screamed “My career is in the toilet. I needed something on my resume for when they interview me for Where Are They Now?.” I wasn’t anymore inclined to buy a Bacon Chicken Ranch whatever it was sandwich, but I did consider sending him my Christian Children’s Fund money. Or worse, going on Catholic message boards to complain about what a horrible president George Bush really is to let things like this happen to former celebrities during his administration.
The good thing, I thought, about that ad was they brought back the Burger King. I have been telling my kids for years that we used to have an actual Burger King back in the day. The concept to them was kind of corny, like “Ha ha, I am the King of the Burgers! And you, Burger Consumers are my loyal subjects! Ha ha.” OK, never mind me, I need more sleep.
Anywho, I regret my excitement for the Burger King because their next ads were just butt creepy. Some guy wakes up and opens his window and sees this bizarre, big-plastic headed Burger King standing in his yard. He looks away a second and looks out his second story window again to see the Burger King hovering outside his window. I screamed! If I saw that mess in real life I would call my husband and get my baseball bat and start beating him. Then I’d call the priest and get the house excorcised. But ok, so let’s overlook that creepiness. Good Ole BK is bringing good tidings, from behind his back he pulls out that 750 calorie 49 gram of fat breakfast sandwich hoagie thing with eggs, cheese, bacon sausage, real creamery butter, you name it. Who would eat that?
The guy eats the sandwich, his heart miraculously does not arrest and the dogs start licking the BK and I am staring at the TV saying “what the?”
OK, I had to get that off my chest.
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Pansy:
You’ve done a great job unpacking this ad … here is more:
http://slate.msn.com/id/2107697
Why don’t you apply for a faculty position at the School of Pop Culture at SU?
Now that I think about it, BK would probably like to hear your exorcism idea as a good follow-up ad for “Burger King” … it would show some dude and his priest attempting to exorcise the Burger King only to have a laugh and a burger in the end … talk about appealing to the cynical 18-35 crowd.
I agree about those creepy burger-head commercials. We hate those ALMOST as much as we hate the MacDonald’s commercial with the girl intoning about how she is green and wants a salad … sometimes I wonder if all these agencies and clients have lost their minds. Then I see a Target commercial and am lost in the wonder of brilliant innovation…
I remember thinking that Hootie & the Blowfish was cool when I was in 5th grade. I guess a lot has changed since 1995.
As for those Burger King commercials with the king, there have only been a few incidents in my life when I’ve been creeped out more.
Who the **** is Hootie? Okay, I guess they don’t have the same BK ads in Canada…
Not that I have seen any recently, because I hardly EVER watch TV… 🙂
Have you noticed an odd resemblance between the creepy plastic King and the creepy plastic Quaker in the new Quaker Oat ads? Is Burger King a Quaker subsidiary? Blech…they really creep me out. 🙂
Ellyn,
I guess someone thought creepy, plastic, big heads sell.
I’m with you on the creepy plasticky/rubbery looking Burger King. I thought the commercial however, was marvelously hokey, having Darius and Brooke Burke in it. 😛