Yesterday, when I was out driving, I was passed by a big white tractor-trailer. The only decoration on the truck was on its rear doors: a name and a picture of a penguin. I thought, “oh, this truck must be one of a fleet of refrigerated trucks.”
\nWas this a semiotic moment? Would semiotics concern itself with how<\/i> I came to this conclusion — the study of the way I, in one glance, made the metonymic association penguin + cold + truck (- brand name) = one of a fleet of refrigerated trucks? Would semiotics concern itself with the guy who chose the picture of the penguin, with my brain seeing the picture making the association, or with the cultural associations that the truck owner and I share (the associations of penguins and cold)? Or is semiotics all of the above?
\nWhat if I had missed the point and thought that the truck was full of penguins? Would semiotics examine how and why I missed the point of the picture?<\/p>\n","protected":false},"excerpt":{"rendered":"
Yesterday, when I was out driving, I was passed by a big white tractor-trailer. The only decoration on the truck was on its rear doors: a name and a picture of a penguin. I thought, “oh, this truck must be one of a fleet of refrigerated trucks.” Was this a semiotic moment? Would semiotics concern… Continue reading More on Semiotics<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-768","post","type-post","status-publish","format-standard","hentry","category-books","entry"],"_links":{"self":[{"href":"https:\/\/moss-place.stblogs.org\/index.php\/wp-json\/wp\/v2\/posts\/768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moss-place.stblogs.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moss-place.stblogs.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moss-place.stblogs.org\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/moss-place.stblogs.org\/index.php\/wp-json\/wp\/v2\/comments?post=768"}],"version-history":[{"count":0,"href":"https:\/\/moss-place.stblogs.org\/index.php\/wp-json\/wp\/v2\/posts\/768\/revisions"}],"wp:attachment":[{"href":"https:\/\/moss-place.stblogs.org\/index.php\/wp-json\/wp\/v2\/media?parent=768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moss-place.stblogs.org\/index.php\/wp-json\/wp\/v2\/categories?post=768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moss-place.stblogs.org\/index.php\/wp-json\/wp\/v2\/tags?post=768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}