Ella Gunderson became frustrated trying to find something fashionable — yet modest — in a world where she seems to be surrounded by low-riding jeans and tight, revealing tops. So she penned a letter."Dear Nordstrom," she wrote. "I am an eleven-year-old girl who has tried shopping at your store for clothes (in particular jeans), but all of them ride way under my hips, and the next size up is too big and falls down...."
....Two Nordstrom executives wrote back, promising the Redmond girl the company would try to educate both its purchasing managers and salespeople on the range of fashion choices that should be available to young people. (link)
Go Ella! I have a theory that retailers are not always very smart, and they need us to spell things out for them. It's not enough to roll your eyes and walk out of the store; they're just going to just the clothes even skimpier unless we clue them in.
Because they haven't gotten the clue yet:
"If modesty is what she is looking for, it's going to come full force in the fall," said Gigi Solis Schanen, the New York-based fashion editor for Seventeen magazine."The '50s sexy-librarian look is in."
...Annie Sparrow, owner of Seattle women's boutique Tulip and a trend watcher, said women in their 20s and 30s are also tiring of the skimpy look.
"People are saying 'I am a woman, I've had babies and I have hips. I can't go around showing my booty to everyone on the streets,' " Sparrow said."
Hello, fashion industry, your clue phone is ringing.... The point is not that girls like Ella want to look like a "sexy librarian" instead of a sexy pop singer. The point is that they don't want to look overtly sexy. Ms Sparrow, the point of modesty is not to conceal a "less that perfect" body -- there are girls and women with fashion-perfect figures who want to cover up too.